Today, on World Health Day, which this year is dedicated to ‘Our Planet, Our Health’, we announce our partnership with BNP Paribas Cardif. BNP Paribas Cardif helps JOGG in making the school environment healthier by stimulating healthier food and water drinking. For this purpose, the initiatives Dorstbar and Kokkerelli are expanded.
“BNP Paribas Cardif is committed to better health to tackle the global obesity problem. By partnering with JOGG, we aim to be a catalyst for positive impact and contribute to a better world.”
Christophe De Longueville
CEO BNP Paribas Cardif Belgium and The Netherlands
JOGG strives for a ‘lifestyle transition’ from unhealthy to healthy living. By supporting initiatives at secondary schools and primary schools, we stimulate together with BNP Paribas Cardif the healthy lifestyle among young people. For example, the Dorstbar pilot is scaled up and the Kokkerelli educational programme is expanded in the Limburg region.
Dorstbar: stimulating drinking water in (pre)mbo
Thanks to research commissioned by JOGG last year and co-creation with young people, secondary school pupils themselves, the Dorstbar concept has now been developed. We make water taps more attractive so that young people also drink water at school and experience it as a meeting place. It contributes to structural behavioural change by adapting the physical environment and offering ‘thirst lessons’ that focus on the benefits of drinking water as a healthy thirst-quencher. Thanks to BNP Paribas Cardif, Henry Handsome and also Youngworks, JOGG can ensure that this pilot is scaled up to more schools so that more data and insights are obtained. The goal is to make the concept applicable to all pre-vocational secondary schools and vocational schools in the Netherlands.
Kokkerelli: teaching children about the food chain
As part of the programme Healthy Primary School of the Future, children can follow a learning street at Kokkerelli. BNP Paribas Cardif also contributes to this. Through the Kokkerelli programme, primary school children in grades 5-8 are introduced to the entire food chain from soil to mouth. Children learn where food comes from and what effect food has on their health. They get to see, feel, smell, prepare and taste fruit and vegetables on location at the grower’s and in the kitchen.
A commitment to health and inclusion
According to the World Health Organisation (WHO), in 2016, 39% of the world’s adult population (18 years and over) was overweight and 13% was obese. The number of overweight and obese children and adolescents aged 5 to 19 has increased dramatically. From only 4% in 1975 to just over 18% in 2016. The Covid-19 pandemic has shown that overweight and obese people are at greater risk of developing a severe form of the disease, reinforcing BNP Paribas Cardif’s belief in the importance and urgency of action.
As a global specialist in personal insurance and employer of 8,000 employees in 33 countries, BNP Paribas Cardif wants to continue its commitment to health and inclusion. For example, BNP Paribas Cardif supports prevention, awareness and research on overweight and obesity.
“A healthy living environment is a shared social responsibility. We can only achieve a healthy environment by working together with public and private parties. It’s good to see that a major international party like BNP Paribas Cardif has joined the JOGG work network and is also committed to a healthy youth, healthy future”.
Marjolein Bolhuis-Eijsvogel
Manager Public Private Partnership and Healthy Environment.