Viasano wants to prevent overweight and obesity among Belgian children aged 3 to 12 by mobilizing all local actors around them. The programme promotes local actions that incite people to eat healthier and move more, creating a stimulating environment where a healthy lifestyle is easy to maintain.
The goal of the Viasano-programme is to help families change their habits in a sustainable way. It is founded upon the Epode-methodology, follows official scientific and nutritional recommendations and encourages families to prepare healthy, accessible and varied family dinners, as well as organise physical activities, adapted to everyday life.
Since its launch in 2007, today there are 20 Viasano-cities in Belgium. The programme launches two campaigns per year: one about healthy food and one about physical activity.
Community event for a local neighbourhood, to inform at-risk groups about the benefits of healthy eating and physical activity through different animations.
In Belgium, the VIASANO team specifically targeted this deprived neighbourhood. Through animations, they managed to reach more difficult communities with messages about healthy eating and physical activity. Check out the video for a feel of the event.